At Hypokrit Theatre Company, we believe that theatre is a worthwhile investment, not just for artists, but for the community at large. Our top priority is artistic integrity and proving that productions showcasing diverse voices and talents, when provided with the right resources, can have a meaningful impact.
Hypokrit Theatre Company’s inaugural production is Romeo & Juliet, a timeless love story brought to life with a Bollywood aesthetic. Committed to multicultural casting, Hypokrit Theatre Company caters to the diverse audiences of New York City, including traditional theatre-goers as well as untapped communities.
Our key demographic is young professionals in New York City, who are looking for a high-end theatre experience that is innovative and exciting. While we cater to theatre-goers of all communities, our unique value proposition is our ability to reach the nearly half a million middle to upper income young professionals that belong to minority communities and earn over $75,000. The members of these communities, which currently lack cultural experiences at the intersection of art and entertainment, are the exact groups that our marketing targets. We provide eyes to our in-kind sponsors that they may not get from traditional theatre and entertainment companies and present opportunities for building our sponsors’ brands as ambassadors for inclusivity. Building an alliance with Hypokrit Theatre Company promotes the recognition of the multicultural interests of our in-kind sponsors.
Marketing and branding means more to us than adding a logo to our banner or printing an ad in our program. Our three-prong strategy seeks to establish lasting brand association by featuring products or services through the following avenues:
Leverage our large and rapidly growing social media footprint, mailing list, and community partnerships to drive meaningful publicity
Organize exclusive Hypokrit events at the in-kind sponsor’s business space
Feature content during the three week run of the show, including listing on our website, program and other promotional materials
At Hypokrit, we devise a one-of-a-kind branding plan for each sponsor to maximize the value of our alliance, including access to over 50 for profit and not-for-profit organizations with diverse end-markets and a commitment towards the progress of multicultural arts. Most importantly, as a sponsor, you will be supporting a labor of love, a company built from the ground up by a group of passionate and dedicated artists.
Download In Kind Sponsorship Information